Jess Greenwood, Director of Business Strategy, RGA, New York | @JessGreenwood
Jess feels lucky to be doing the type of work everyone wants to be doing: work that means something and can help people. She thinks agencies need the confidence to go after work that’s good for their clients and good for the world. Everyone in advertising wants to sleep at night. And even though we can’t all save the world, the least we can do is be enthusiastic. She says enthusiasm is deeply underrated and that cynicism just slows everything and everyone down.