Tom Morton, Chief Strategy Officer, Euro RSCG, New York | @tommorton
When Tom first heard about advertising he thought, shit, I can do that. Now he gets paid to be original and if he has a bad day, he knows he can just walk around in the office and find someone doing something inspiring. He says the only way our industry can be meaningful is if everything we do is interesting, truthful or entertaining. He thinks the industry’s biggest mistake is making things no one cares about.