Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?

Jessica Stanley and Victoria Hannan are at Cannes Lions to find out. 

Additional photography by Andrew Braithwaite.

A Nextness project.

• ABOUT WHY?

• 

  Tom Morton, Chief Strategy Officer, Euro RSCG, New York | @tommorton
  
  When Tom first heard about advertising he thought, shit, I can do that. Now he gets paid to be original and if he has a bad day, he knows he can just walk around in the office and find someone doing something inspiring. He says the only way our industry can be meaningful is if everything we do is interesting, truthful or entertaining. He thinks the industry’s biggest mistake is making things no one cares about.

  11 months ago