Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?

Jessica Stanley and Victoria Hannan are at Cannes Lions to find out. 

Additional photography by Andrew Braithwaite.

A Nextness project.

• ABOUT WHY?

• 

  Sophia Strydom, Graphic Designer, Joe Public, South Africa | @Bonsai_Bunny
  
  Sophia loved art. When her teachers kept telling her her work was too graphic, she decided to become a graphic designer. At college, you’re your own client which she says is much easier than in the real world. She says the industry is full of highs and lows but the highs are always higher than the lows.

  11 months ago