Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?

Jessica Stanley and Victoria Hannan are at Cannes Lions to find out. 

Additional photography by Andrew Braithwaite.

A Nextness project.

• ABOUT WHY?

• 

  Anthony Dever, Senior Interactive Strategist at Whybin\TBWA\Tequila, Sydney | @robotcircus

  Anthony ran his own digital businesses and side projects for eight happy years after university. Then his dad had a heart attack. Anthony had to drop everything to care for him. When at last it was time to get back to work, he found he didn’t want to go it alone any more. He wanted to do big stuff with big companies. He was about to turn 30; it was time for a change. So armed with his digital smarts, he joined agency life. Process, structures, relationships with media agencies, meetings that make him wish the earth would gobble him up… but when it goes right, the industry’s energy and ambition is something special. Everyone should win from advertising: agency, client, consumers, community. It happens rarely, but it does sometimes. That keeps him going. That, plus not having to shave or dress up for work. 

  12 months ago