Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?

Jessica Stanley and Victoria Hannan are at Cannes Lions to find out. 

Additional photography by Andrew Braithwaite.

A Nextness project.

• ABOUT WHY?

• 

  Charles Sampson, CEO, Y&R, China
  
  Charles has been doing this for 30 years. He likes it most of the time. Except when good ideas don’t see the light of day and when politics get in the way. He says there are brands, like Coca-Cola, making really meaningful and entertaining content but thinks a lot of what’s out there is pollution.

  12 months ago