Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?
Jessica Stanley and Victoria Hannan are at Cannes Lions to find out.
Additional photography by Andrew Braithwaite.
A Nextness project.
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Karan Rawat, Executive Creative Director, Grey, Mumbai
In India, advertising’s really growing now. But back when Karan started, it wasn’t really well known. He thinks it’s a lovely industry where people get job satisfaction, get to be creative and make good money. He just takes the bad days with a pinch of salt and tries to turn them into good days. He really enjoys the freedom and opportunity the industry offers.
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