Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?
Jessica Stanley and Victoria Hannan are at Cannes Lions to find out.
Additional photography by Andrew Braithwaite.
A Nextness project.
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Andy Taylor, Associate Design Director, DT Melbourne | @andytlr
At first, Andy loved the web, but the idea of designing for it frustrated him. There were so many inconsistencies — he couldn’t ensure things would end up as he’d intended. But eventually, he realised that there were bigger challenges in making things that people use, and that inconsistency is something best embraced. Every new client brings a new challenge and new things to learn. Some people could call what Andy does “advertising.” But to him, that conjures up thoughts of press ads making your magazine twice as heavy, and TV ads that interrupt your show. He’d much prefer to be making things people want to use. That seems to matter a lot more.
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