Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?
Jessica Stanley and Victoria Hannan are at Cannes Lions to find out.
Additional photography by Andrew Braithwaite.
A Nextness project.
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Tom Moult, Executive Chairman, Ogilvy Australia | @tommoult_ogilvy
Growing up, young Tom wrote to manufacturers and asked them for ‘stuff.’ Some sent him whole packs of goodies and advertising material; to this day, he still prefers those brands. That taught him something about perceived difference, and now marketing communications is the only thing he knows how to do. Cleverer people than he can explain the importance of choice and competition for our economy, he says. And without advertising, life would simply be a little duller.
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