Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?
Jessica Stanley and Victoria Hannan are at Cannes Lions to find out.
Additional photography by Andrew Braithwaite.
A Nextness project.
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Tim Devine, Creative Technologist, OgilvyOne Melbourne | @timothydevine
Tim specialise in technology, science and culture, and he firmly believes that our digital lives are leaping into the real space. How and why do we ask people to engage with anything digital? Tim wants to add his own piece to this great puzzle. Advertising challenges him to innovate on a grand scale; in fact, it’s fast becoming the greatest source of innovation at the intersection of real and digital life. For Tim, that matters.
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