Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?
Jessica Stanley and Victoria Hannan are at Cannes Lions to find out.
Additional photography by Andrew Braithwaite.
A Nextness project.
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Steve Landsberg, Co-Founder and Chief Creative Officer, Grok, New York
Steve says we have nothing to complain about. This isn’t a bad job – something he’s reminded of when he sits in his office and watches men tar roofs in the middle of summer. He views every knockback or obstacle as an opportunity to go back and make something better. And thinks if you do hate the industry, use your hate as motivation. Find out what it is you don’t like and change it for the better.
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