Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?
Jessica Stanley and Victoria Hannan are at Cannes Lions to find out.
Additional photography by Andrew Braithwaite.
A Nextness project.
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Ella Campbell, Analyst, STW Group | @ella__campbell
Ella was a twenty year old uni student with stars her eyes and a decision to make. Artist or musician? Neither worked out. With a partner in advertising, it didn’t take long to turn to turn to agency-land. A short internship later, she’d found a job she loved. A lot of people say communication’s job is to stay at the forefront of change. But Ella thinks the thrill, and opportunity, lies in creating it. To influence culture, which spans countries, and connects nations. She can’t imagine many other industries where you’d get that chance.
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