Emma Park, Senior Copywriter, DTDigital | @emma_park
He said no to cowboy, palaeontologist and even lawyer - advertising was the first career choice of which Emma’s dad approved. So she ran with it. Bakers drop wedding cakes, doctors lose patients. When you love what you do, it hurts when things go wrong. But she loves advertising because everyday is different. One day she’s driving a sports car around a racetrack and the next she’s meeting with CEOs. Advertising has the power to change what humans do. There have been times when that power has been abused, but campaigns for equality, human rights, the environment, and animal welfare – it’s all advertising, and it’s brought about a lot of positive change. She still doesn’t think her Dad actually understands what she does. It makes his enthusiasm for the industry even stranger.