Why do we work in advertising and communications? Why do we care about it? Why does any of it matter?

Jessica Stanley and Victoria Hannan are at Cannes Lions to find out. 

Additional photography by Andrew Braithwaite.

A Nextness project.

• ABOUT WHY?

• 

  Michael Lebowitz, Founder and CEO of Big Spaceship, New York |
  @bigspaceship

  Michael started out just wanting to make things and work out what was possible. Then all of a sudden someone decided his company was part of the advertising industry. He hates advertising. And thinks the language and structure of traditional agencies is all wrong and all they do is produce more garbage in our culture. He doesn’t believe in asshole creative directors or creative departments. This is only his second real job. He’s been doing it for 12 years. He doesn’t want to do anything else.

  1 year ago